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Design, pitch, and sell greeting cards with market research, professional tips, and submission strategies.
What you'll learn
- How to research and identify market trends in greeting card design.
- Techniques for brainstorming and creating appealing greeting card designs.
- Best practices for incorporating text and embellishments in their designs.
- How to format and present their designs professionally.
- Strategies for pitching their designs to companies and finding the right contacts.
- An overview of typical contract terms and compensation structures in the greeting card industry.
- How to follow up with companies and navigate responses.
Requirements
- Basic Artistic Skills: Students should have foundational drawing or illustration skills.
- Basic Photoshop Skills: Familiarity with Adobe Photoshop or a similar graphic design software is needed to create and edit digital designs.
- Interest in Greeting Card Design: A passion for creating greeting cards and a willingness to learn about the industry.
Description
Do you know you have the talent and the ideas to create amazing greeting cards but have no idea how to get your designs into stores? Then this is the class for you!
Illustrators DoodUrl Team, has sold and licensed hundreds of greeting card designs over the last five years that are now being sold in major retailers world wide. In this class she shares her step by step process for how to research and concept saleable greeting card designs and then provides actionable strategies for submitting them to companies who can get your designs into stores. Students who take this class should already have the artistic skill (this is not an art class) and basic Photoshop skills.
CLASS OUTLINE
Market Study
Greeting Card Categories & Themes
How to Research What is Selling in a Theme
Design
Brainstorming within a Theme
Guidelines for Creating
Viable Forms of Media
Technical Specifications
Incorporating Text
Considering Embellishments
Laying Out Your Design for Presentation
Submissions
How to Write a Brief Email Pitch
How to Find Companies to Submit to
How to Find Contacts at Those Companies
Typical Responses to Expect and How To Follow Up
Contract Overview
Typical Compensation Structures for Greeting Cards
Other Factors to Look Out for in a Contract
Resources for More Information
Syllabus
INTRO
MARKET STUDY
DESIGN
SUBMISSIONS
PROJECT
Who this course is for:
- Aspiring Greeting Card Designers: Individuals who want to create and sell their own greeting card designs.
- Illustrators and Artists: Professionals looking to expand their portfolio into the greeting card industry.
- Freelancers: Creatives seeking to learn how to pitch and license their designs to companies.
- Graphic Designers: Those interested in applying their skills specifically to greeting card design.
- Anyone with a Passion for Greeting Cards: Enthusiasts who want to turn their love for greeting cards into a potential career.
You should keep in mind that the Coupons last a maximum of 4 days or until 1000 registrations are exhausted, but it can expire anytime. Get the course with coupon by clicking on the following button:
