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Marketing Principles - Kotler & Armstrong Text

2 years ago

An introduction to the marketing concept and its role in business strategy. NOTE: Options A and B use different texts.

Free USD $59.99

Created by: Daniel McCarty

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An introduction to the marketing concept and its role in business strategy. NOTE: Options A and B use different texts.

Published en 16 Jan 2022

Udemy UK

What you'll learn

  • 1. How to develop a marketing strategy. 2. How to use market research to test their ideas. 3. How to develop an effective marketing mix, including new products and advertising, 4) How to write a complete marketing plan.
  • Requirements

  • entry level
  • Description

    This introductory marketing course covers identifying segmentation, differentiation, target marketing and  positioning opportunities that can be addressed with the proper marketing mix.  All of this is taught in the context of today’s complex global environment.   By course end, you will be able to analyze a marketing opportunity and write a marketing plan to address that opportunity.  A must for both corporate marketing employees and budding entrepreneurs. 

    The course includes "Real World Applications" for you to develop your own marketing strategy, field your own marketing research, develop and test new product ideas and an advertising campaign.  At the end, you will also be able to write a complete, professional marketing plan! 

    Who this course is for:

  • business students, business owners and anyone interested in marketing

  • You should keep in mind that the Coupons last a maximum of 4 days or until 1000 registrations are exhausted, but it can expire anytime. Get the course with coupon by clicking on the following button:

    (Coupon valid for the first 1000 registrations): 0CD4E685EA4415F9C7E8
    Udemy UK
    Tags:
    • #Marketing

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